Register your business with Google
Do you know what’s great? Something that is easy to do. Do you know what is better than that? Something that is free. What is better than both? Something easy and free. Registering your company with a Google My Business account is an excellent start to market your company. If you are not sure why it is useful, take a look here. Having a GMB account will allow you to register your business so that you can easily configure the hours, menu, website, prices, location, etc. It will also increase your local search ranking, which means people in your area can find it more easily. It’s worth quickly pointing out that just because you have an account and a listing like the above doesn’t mean you shouldn’t have a website. Having this account does not promote your website, but is more like a small plugin or add-on plugin.
Build a suitable website
Website creation can be intimidating. Very quickly, press CTRL + U on your PC to see the necessary lines of code for a website. Are you going to have to do all that? The easy answer: no. Choosing an available domain name is the first and most important step for you. Be easy and make sure it’s your company name or something that represents your company. Having a website makes it easy for potential consumers to find so they don’t get lost.
Optimize your website
Since we’re talking about websites, it’s time to make sure yours is optimized. What does that mean? In addition to stepping away from the ’80s-style graphics (unless that’s what you’re selling), it means having a fast-loading website, writing an SEO title, and having a meta description. SEO title and meta description will appear in search results, so making sure it’s as relevant and interesting as possible is a great way to drive organic traffic. Once you have optimized your site, you will want to increase the reach of your new content through link disclosure. According to link building firm Stellar SEO, relevance is one of the most important factors when acquiring links. Over the years, it has been necessary to move from domain authority to relevance-focused link building for best results.
Promote your store
If you are in the business of selling items or merchandise, you will want to make sure you have an e-commerce store. More and more people buy products online and by 2024, one in five purchases will be online. One way to promote your store is to make it visible and easy for visitors. Promote certain products, discounts, special offers, or shipping offers to encourage growth. Having an online store will only help your business grow and succeed in the foreseeable future. Make it one of your headlines when people search for your business online, while making you the star of their advertising campaigns.
Keep your website updated
This may not be your option for your new business, but it’s important to keep your website looking fresh and clean rather than looking like something from years past. Websites are not like fashion, where the new season will bring new styles and changes, but you’ll want to make sure to give it a new look every few years.
Social networks
While you may be able to find one or two people who don’t have or have never had a social media account, finding ten might be next to impossible. Everyone is on social media these days with millions scrolling through their Twitter, Instagram, Facebook, or other sources every second. All companies should take advantage of social media. Creating a social media page is free and requires little time to set up. Here, you can engage with consumers, promote deals, link to your website, and more. Social media is also your best chance to get creative with promotions. Get in touch with influencers, run contests, and give gifts. People always love to win something!
Comments and testimonials
Think back to the last time you searched for something online, be it new sneakers or an Italian restaurant. After looking at the basic information, you probably checked your grades. The closer to five stars, the better! Encourage your customers to leave comments on your products or through Google. It may never have the perfect 5-star rating, but anything helps. While it may be difficult to convert someone’s city testimonials, choose people that suit your target audience. That will send a signal to others who stop by your website that this is the right product or service for them. If you can, contact some clients to give testimonials. These can be in text or video form and require little effort. Just a little explanation of why they approached their business and how they were helped. Word of mouth marketing is still the most powerful tool out there!
Video Marketing
One area of marketing that has exploited is video marketing. You don’t have to become Quentin Tarantino or Nolan Brothers, but posting a short video about your business, business trends, or other projects is an easy way to diversify. You can connect and stream it anywhere – your website, a newsletter, social media, and more platforms. Sharing and generating views is also fairly easy.
Cross Promotion
While you may be competing with many other websites and companies, there are a few that you will find that may be beneficial to you, such as peanut butter and jelly. If you sell water sports equipment, you can link up with some companies that offer water kayak rentals. Find other businesses where you can both benefit from each other’s success. You could do simple things like advertising them, mention them in your content, or even offer a discount if the customer has already used their service.
Publish content regularly
While social media can rule the earth, content is the true king of marketing. You can think of content as just blogging every now and then, but that’s not even a necessary step.
You can create videos, graphics, link news articles, post memes related to your business, run a newsletter, promote your store, and more. The key here is to post content on a regular basis, making sure you have something new for consumers to see. Now, this doesn’t mean you have to become an Instagram model or a Reddit super poster overnight but making sure you’re getting regular content is a great way to promote your business.
