Any marketing that uses electronic devices and can be used by marketers to deliver promotional messages and measure their impact throughout the customer journey. In practice, digital marketing generally refers to marketing campaigns that appear on a computer, phone, tablet, or other device. It can take many forms, including online videos, display ads, search engine marketing, paid social ads, and social media posts.

A digital marketing strategy allows you to take advantage of different digital channels, such as social media, pay per click, search engine optimization, and email marketing, to connect with existing customers and individuals interested in your products or services. As a result, you can build a brand, provide a great customer experience, attract leads, and more.

Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers through the Internet and other forms of digital communication. This includes not only email, social media, and web-based advertising, but also text and multimedia messaging as a marketing channel.