Social media marketing is a powerful way for businesses of all sizes to reach leads and customers. People discover, learn, follow, and buy brands on social media, so if you’re not on platforms like Facebook, Instagram, and LinkedIn, you’re missing out! Great social media marketing can bring remarkable success to your business, creating dedicated brand advocates and even driving leads and sales.

Social media marketing is a form of digital marketing that harnesses the power of popular social networks to achieve your marketing and branding goals. But it’s not just about creating business accounts and posting whenever you want. Social media marketing requires an evolving strategy with measurable goals.

Social media marketing also includes paid social media advertising, where you can pay to get your business in front of large volumes of highly targeted users. With such widespread use and versatility, social media is one of the most effective free channels to market your business today.