Digital marketing is a process that helps promote a company’s products and services. It is about targeted communication with the customers and potential customers, using digital tools such as websites, social media, blogs, search engine optimization (SEO), email marketing, online advertising etc.
Digital marketing has become an essential part of any business’s success in this digital age. Here are five reasons why:
1) Digital Marketing Provides Unique Opportunities to Target Your Customers
Many consumers do almost all of their shopping online. Digital marketing allows you to attract these people and thus expand the reach of your company. Between Google Shopping ads and brand awareness campaigns, you can expand your brand awareness and increase sales. You can target your customers based on their demographics, location, interests, or behaviour. You can also target your customers based on their buying habits.
2) Digital Marketing Allows You to Reach Your Customers Wherever They Are
You can reach them on their phones, on their computers, on their tablets. You can also reach them when they are at home, when they are at work, when they are out and about. In other terms we can say there is more flexibility to reach customers in digital marketing.
3) Digital Marketing Helps You Collect Data and Analytics
Data analytics is the ability to spot patterns. Current digital marketing methods use big data: massive collections of information from multiple sources. You can collect data like mail id, phone numbers, demographics, interests, and much more. You can use this data for remarketing and other upcoming campaigns.
4) Digital Marketing Gives You the Ability to Measure Results
With digital marketing, things are much easier. Now you can correctly calculate what the return on investment is for any ad. For the first time, people can interact with ads. They can click on them and then they can add a product to their digital carts and pay for it. Every step they take can be tracked. You know what your cost per click is, and you can see how many of your clickers actually make a purchase. Simple maths will tell you how much money each ad dollar is making. If it’s not worth it, just stop the campaign or change something.
5) Digital Marketing Helps Build Brand Awareness
Brand awareness can make or break a brand. Products with high brand recognition enjoy the “moat effect”: because they are so well known, it is difficult for any competition to break through. And in some crowded industries, brand awareness is about the only thing that differentiates products.
The potential customers you can find online are a much larger pool than you’ll be able to attract locally alone. Using digital marketing techniques, you can reach a global audience in a cost-effective, scalable, and measurable way.